Gone are the days when women simply threw on a college t-shirt and their boyfriend’s shorts to hit the treadmill. When we workout we want to look good doing it, but we also care about how the clothing we wear helps us perform better and achieve the bodies we’re working so hard for. New Balance is getting us one step closer to our ideal with a new performance and lifestyle collection just for us, appropriately titled, NB Woman.
A lot of people sleep on New Balance, but they shouldn’t, especially
since the brand is thinking so hard about us. NB Woman will reach 1
million women throughout the US with their new fitness catalog this Fall
and they’re planning to drop another holiday collection in November. As
a press release points out, “The Fall apparel collection focuses on
form and function” offering “performance apparel and footwear for
running, training, and studio, as well as lifestyle products for sporty
chic street style.” And did we mention it’s cute?!
After our sister site, StyleBlazer, told us about the new collection, I reached out to try some items for myself, ‘cuz you know, I be up in the gym working on my fitness, and the fit is great. I sweat just thinking about working out so I have to wear clothing that minimizes my perspiration. Thankfully, NB Dry items are made from moisture wicking fabric which releases moisture away from the body for fast drying. Double Win! The CUSH+ midsole sneakers also offer extra cushioning that helps minimize the impact on my knees when running and provides good stabilization and flexibility during other exercises heavily involving my legs.
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